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Content ProductionPartial Deduction

Makeup & Styling

Makeup, hair styling, and grooming products used specifically for on-camera appearances.

Tax Form

Schedule C, Line 22

Estimated Savings

$100-1,500/year

Best for

YouTubeTikTokInstagramTwitch

Income Level

Just Starting (<$25k)Growing ($25k-$100k)Established ($100k+)

How It Works

Makeup and styling products used specifically for on-camera appearances may be partially deductible. The IRS is strict about this category - products must be primarily for on-camera use, not everyday personal use. Beauty creators reviewing products have a stronger case for deductibility.

IRS Rules & Requirements

  • Products must be primarily for on-camera/content use
  • Everyday makeup used personally is generally NOT deductible
  • Professional makeup for filming may qualify
  • Beauty creators reviewing products have clearer deductibility
  • Document on-camera use and keep receipts

Real Examples

Stage makeup specifically for filming = fully deductible

Products purchased for review content = deductible as supplies

Professional hair styling for brand photoshoot = fully deductible

Common Mistakes to Avoid

  • Deducting all personal makeup as business expenses
  • Not differentiating between personal and professional products
  • Lacking documentation of on-camera use

Pro Tip

If you're a beauty creator, products you purchase specifically to review or demonstrate are more clearly deductible as supplies for your content.

Related Deductions

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