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Content ProductionFull Deduction

Product Samples for Review

Products purchased to review, test, or feature in your content.

Tax Form

Schedule C, Line 22

Estimated Savings

$200-5,000/year

Best for

YouTubeTikTokInstagram

Income Level

Just Starting (<$25k)Growing ($25k-$100k)Established ($100k+)

How It Works

Products purchased to review, test, or feature in your content are deductible as supplies. Tech reviewers buying gadgets, beauty creators buying cosmetics, fitness creators buying equipment - these are all legitimate business expenses when the primary purpose is content creation.

IRS Rules & Requirements

  • Products must be purchased primarily for content creation
  • Items reviewed or featured in videos/posts qualify
  • Must document the content where products appear
  • Products for personal use that happen to be in content may not qualify
  • Keep receipts and records of content featuring each product

Real Examples

Tech reviewer buys $500 gadget to review = fully deductible

Fitness creator buys equipment to demonstrate = fully deductible

Food creator buys ingredients for recipe video = fully deductible

Common Mistakes to Avoid

  • Deducting personal purchases as review items
  • Not creating content featuring purchased products
  • Lacking documentation connecting purchases to content

Pro Tip

Keep a spreadsheet linking each product purchase to the specific video or post where it was featured. This creates clear documentation.

Related Deductions

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