Email Marketing Software
Mailchimp, ConvertKit, Beehiiv, and other email platforms for building your audience and newsletters.
Tax Form
Schedule C, Line 8
Estimated Savings
$100-1,000/year
How It Works
Email marketing is a crucial channel for content creators to own their audience relationship outside of social platforms. Subscriptions to email marketing services like Mailchimp, ConvertKit, Beehiiv, Substack, Kit, and ActiveCampaign are fully deductible as advertising/marketing expenses. This includes both free tier upgrades and paid plans.
IRS Rules & Requirements
- Subscription costs are deducted in the year paid
- Classified as advertising expense (Schedule C, Line 8)
- Multi-year prepayments must be prorated over the subscription period
- Template purchases and add-ons are also deductible
- Keep subscription invoices from the provider
Real Examples
ConvertKit Creator plan at $29/month = $348/year deduction
Mailchimp Essentials at $13/month = $156/year deduction
Beehiiv Scale plan at $99/month = $1,188/year deduction
Common Mistakes to Avoid
- Forgetting email marketing is a deductible business expense
- Not categorizing it correctly as advertising
- Missing deductions for email template purchases
- Not tracking free-to-paid tier upgrades
Pro Tip
Email marketing costs count as advertising expenses, which are 100% deductible with no percentage limitation. Build your list - it's a tax-deductible investment in your business.
Related Deductions
Not sure if you qualify?
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